Blog
See our posts on the most important topics in and around website design - from commissioning your own website to sustainability and accessibility, we cover the things that are important to you and to us.
After you've had the perfect website designed for your company and the content is exactly how you want it, it's important to continue to update it on an ongoing basis.
Why keeping content up to date is important
Firstly, updating your content on a regular basis is good for your website's SEO. If your website has fresh content search engines such as Google deem it to be more relevant as they know it is being actively maintained.
Search engines will rank websites depending on how authoritative and relevant they believe they are. So what does this mean? In simple terms this is explained as:
Authoritative - this is off page SEO so authority is based on the quality and number of links to your pages. The more good quality links to your website the higher the authority.
Relevance - on page SEO is based on good quality content and the use of keywords on each page that users would be searching for online.
From January through to March, healthcare organisations are busy developing their business plans for the year ahead, which The Department of Health issues guidelines to help with.
Healthcare organisations use this as an opportunity to review their current services and look at how they can improve these as well as considering the development of new services.
We want to share with you some ways in which you can start to make your website work for your business.
1. Professional design and easy navigation
Many businesses don't have a shopfront so the first time someone comes into contact with your business will be online.
Doctors, nurses, allied health professionals, as well as managers and leaders all have their part to play in providing services to patients in primary care, the community and in the hospital setting.
With increasing pressure on the healthcare system and the people working in this, it becomes more difficult to share useful information and support professional development.
What's in a title?
Sir Richard Branson, Dame Ellen MacArthur, Lord Norman Foster - all have titles which show recognition for what they have achieved in their chosen fields of business sport and architecture.
Titles are important on the web too. Search engines use these as a key way to determine what a web page is all about. So if it matters to the likes of Google and Bing it should matter to you when you are making changes to your website.
