Blog

Many NHS and health sector organisations are communicating with healthcare professionals and service users at the same time. West Midlands Cancer Alliance found themselves in this situation and came to Volute for a solution which would make their website clear and information easier to access for both professionals and patients.

You’re not just limited to what can be seen through your webcam. Through tools like Zoom, you can easily share your computer screen to participants. You can share individual windows, as well as your entire screen. Here as well is the option to share your phone screen too! And that works either through a cable, or wirelessly through airplay. 

It’s the story dominating the news; the coronavirus outbreak and the impact it might have. Companies across the country are having to seriously consider how the outbreak might impact business continuity, and what they can do about it.  We’re hoping that it will all settle down soon enough, but if you haven’t thought about how your business might continue operating in a situation where staff can’t go to work, have a read of our top tips below. 

The best websites have great imagery. Whenever we get a client brief with lots of good photos, we know it’ll be a great looking site. While there is a time and a place for professional photography, a lot of the time these clients have simply taken a photo on their phone or found some free stock imagery online.  We’ve compiled a list of some of the best places to get pictures from, that cost nothing! 

Mobile-friendly websites: something we’ve all heard of, but what are they exactly? Many people hear the phrase ‘mobile optimisation’ and think they need a fancy mobile app alongside their desktop website. You’ll be pleased to know that isn’t the case. Mobile-friendly websites are, in fact, the exact same website as you already may have - just with added elements so they display better on mobile devices.

How do you know if your website is actually doing its job properly? It may look great and say everything you want it to say but is it actually effective at attracting visitors and converting them into sales? Here are a few ideas to help you answer this question.

If your website is excluding people, it may fall foul of new legislation and leave you liable to be sued. The government outlined what websites need to do in the Disability Discrimination Act and further clarified this in the Equality Act 2010. The Disability Discrimination Act (DDA) and Equality Act 2010 (EQA) aims to ensure disabled people are afforded the same access to websites as able-bodied people and cannot be discriminated against on grounds of their disability.

You might have the perfectly designed website, with interesting and engaging content, however, this won't matter if you can't get people to visit your website. A quality website design can keep customers coming back to your website, but it is unable to make people discover your website in the first place. This is why it is important to have a coordinated plan on how to drive traffic to your website.

After you've had the perfect website designed for your company and the content is exactly how you want it, it's important to continue to update it on an ongoing basis.  Why keeping content up to date is important Firstly, updating your content on a regular basis is good for your website's SEO. If your website has fresh content search engines such as Google deem it to be more relevant as they know it is being actively maintained.

Search engines will rank websites depending on how authoritative and relevant they believe they are. So what does this mean? In simple terms this is explained as: Authoritative - this is off page SEO so authority is based on the quality and number of links to your pages. The more good quality links to your website the higher the authority.  Relevance - on page SEO is based on good quality content and the use of keywords on each page that users would be searching for online.