Rachel and Tim speaking

World-leading medical research organisation gets a new-look website

Nottingham Biomedical Research Centre (BRC) carries out world-leading research aimed at improving the health of millions of people with common diseases like arthritis, asthma and depression.

 

Challenge

The Nottingham Biomedical Research Centre is driving innovation in experimental science. They translate research into breakthrough treatments, new technologies and advanced medicines.

The National Institute for Heath Research (NIHR) had developed a new brand which is very non-traditional & non-standard compared with normal NHS branding. The challenge we were set was to deliver a website that had both the spirit of the brand but also the spirit of Nottingham.

Visit Website

Sector:

Services we provided:

Rachel Webster

It’s a promotion of what the Nottingham Biomedical Research Centre is all about. It couldn’t be better.

Rachel Webster

,

Director of Communications, NIHR Nottingham Biomedical Research Centre
  • Nbrc 1 Pad
  • Nbrc 2 Desktop
  • Nbrc 3 Phone
  • Nbrc 4 Desktop
  • Nbrc 5 Phone
  • Nbrc 6 Ipad
  • Nbrc 7 Phone

Development

Due to the NIHR rebrand, we were given a very short timescale to implement a long list of requirements. Rachel Webster explained their selection process: "We wanted to appoint someone who already understood where we were coming from, what the NIHR rebrand was all about and could interpret what we needed quickly and effectively. Having this in place meant that it took a lot of the pain out of the process."

"We wanted to work with a website design team who understood not just the NHS but also more importantly the NIHR landscape. We wanted to work with someone who could interpret those requirements creatively and with the knowledge and understanding of our audiences."

The Results

"I love it." says Rachel. "It’s very clean and very easy to navigate and understand. However, more importantly, our colleagues and target audiences love it too. The clean lines, the innovation of the design showcases our messages really cleanly. This was down to Volute giving us advice as well as us internally narrowing down what we we wanted to communicate and to whom."

"It’s a promotion of what the Nottingham Biomedical Research Centre is all about. It couldn’t be better."

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