Supporting growth across the Rushcliffe business community

We developed an updated website for the Rushcliffe Business Partnership to better reflect their aims and provide an accessible digital space for members and the wider local business community.

Rushcliffe Business Partnership (RBP) plays an important role in supporting and connecting businesses throughout the Rushcliffe Borough, in South Nottinghamshire.

Challenge

RBP’s website had been running for over 6 years and we timed adding new features to tie in with a brand refresh. They needed a modernised website which would better reflect the partnership’s aims and promote their membership offer for local businesses.

The audience ranged from sole traders and established SMEs to local partners. The website needed to support multiple user journeys without becoming complex or cluttered.

Visit Website

Services we provided:

Ben Ryder headshot

It was a really positive experience. Everything was delivered as we wanted it and the product is great, we’re really happy with it.

Ben Ryder

,

Steering Group, Rushcliffe Business Partnership
  • RBP Laptop
  • RBP Blocks
  • RBP Tablet
  • RBP Events

Development

A central focus of the website redevelopment was the creation of new functionlity, namely:

  • a business directory
  • dynamic events functionality
  • a clear membership pathway, enabling businesses to join RBP

This allowed members to benefit from increased visibility, make meaningful connections and engage with new opportunities for growth.

A refreshed colour palette was introduced to modernise RBP’s brand and provide a warm but professional look. To provide visual consistency and strengthen brand recognition, graphic elements were developed from the logo and applied across the website.

The Results

For RBP, the website provides a sustainable and manageable foundation for future growth, supporting their aim to champion Rushcliffe as a thriving place to do business.

By bringing together the business directory, events and membership offer into a comprehensive platform, the website now acts as a central hub for engagement, making it easier for businesses to connect, discover opportunities and participate in the local network.

For members, the website provides increased visibility, through the directory of local businesses, clearer access to events and a stronger sense of belonging within a recognised business community.