Cancer services for children and young people in the East Midlands have a new visual identity and patient-focussed website thanks to the efforts of the Volute branding, design and website coding teams working with the clinicians at Nottingham University Hospitals and University Hospitals of Leicester.
A cancer diagnosis is an overwhelming experience, particularly for young people and their families, who need both emotional support and clear, accessible information. Recognising that their online presence was outdated and difficult to navigate, NHS cancer services in the East Midlands sought to transform how they connect with their audience.
Challenge
The NHS in the East Midlands provides cancer services for all age groups, hosted by two main hospital Trusts in Nottingham and Leicester, supported by satellite services across the region.
Clinicians and managers recognised that while their services for children, young people, teenagers and young adults, provide dedicated, excellent care, their online presence needed a refresh. They asked Volute to create a new brand and a new website, simplifying and their web content to appeal to their target audience.
