Does the general public know who you are?

Then in 2011 everything changed.  Equity and excellence: Liberating the NHS (2010) outlined the plans for the future. 

This vision for the future has been taken forward and the new health and care system became fully operational in April 2013.  The organisational structures and the responsibilities of each NHS organisation has been defined and things are finally settling down.

But are you confident that your local population understand who you are and what you offer?  The role of Clinical Commissioning Groups (CCGs) has been outlined briefly in the media but do the public and patients really understand what you do and how you can support them to improve their health and wellbeing.

One of the main strands in Liberating The NHS was about putting patients and the public first.  The document described how NHS organisations needed to enter the information revolution and offer patients and public greater choice and control.

When people are looking for a service or information they tend to go online.  The majority of searches are now on Google.  This gives NHS Organisations a fantastic opportunity to raise awareness of their new organisation, brand and identity.  By having a professional website that reflects your brand and values you can start to educate the public and patients about who you are and what you offer.


Here are a few things to consider when planning a new website for your NHS Organisation:

  • Make sure that the website is user friendly and easy to navigate around
  • Keep the content simple and write in plain English so it’s easy to understand
  • Get visual and add good quality images to attract people and add interest
  • Engage with your stakeholders and make the website as interactive as possible


Remember your website may be the first time a member of the public interacts with your organisation.  Make sure they get a clear sense of who you are and the values you adhere too.

Tagged in: Healthcare