When people hear the term social media, Twitter and Facebook immediately spring to mind. However, there are more than two social media channels out there. Finding the ones where you can connect with your audience, clients and customers is the real key.

Connect with your customers

Depending on your target audience, the social media channels your clients and customers use are likely to vary wildly. Are they using Twitter? Are they busy stalking their Ex on Facebook? Maybe looking for a new job on LinkedIn? Or are they pinning 1000s of their favourite images on Pinterest or uploading photographs to Instagram? We've even seen the dating app Tinder used for marketing purposes (just don't ask us who saw it in action!). All of these channels can be used for social media marketing, you just need to identify the right one.

Find your purpose

How do you see your social media channels being used? Some lend themselves to real time customer service and PR - Twitter and Facebook especially. With customer service mishaps going viral on a weekly basis, it’s important to know what your customers say about you online. Maybe you have already dipped into social media, but were underwhelmed by the response? We don't just know how to tweet and post status updates - we can run paid Facebook advertising campaigns and Google Adwords PPC campaigns too, to connect you with a larger audience. It's all part of our integrated approach to digital marketing.

Leave the rest to us

Volute's social media service is designed to keep you in total control of your customer care, marketing & PR messages across the various social media networks. We will work with you to understand your own unique business challenges and objectives, and to identify the most appropriate channels to use. Even if you just want someone to manage and maintain your presence on social media without necessarily marketing to people then we can take care of that.

To find out how we can help you with your social media contact us by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. or give us a ring on 0115 914 5839.