How up to date is your website?

 

After you've had the perfect website designed for your company and the content is exactly how you want it, it's important to continue to update it on an ongoing basis. Here are a few reasons why:

Firstly, updating you content on a regular basis is good for your website's SEO. If your website has fresh content search engines such as Google deem it to be more relevant as they know it is being actively maintained. This means that when someone searches for keywords relevant to your industry your website is more likely to appear higher up in the search results. Make sure you include these keywords and phrases in your website content to get your website found online.

Secondly, if you have a news page on your website and the last post was in 2012 then visitors to your website are probably going to be put off. It looks to them like you are no longer active in the industry. Keeping your patients and stakeholders informed about the latest goings on in the industry is a really useful function your website can have, and having a regularly updated news or blog page is a good way to keep your content up to date so that people know you are still active and busy, and search engines will be more likely to find you.

Social media feeds can also serve this purpose effectively. Embed your Twitter feed, for example, onto your website so that visitors can see your latest tweets. This can direct them to interesting content that you share and also shows visitors and search engines that you are active online.

If you open a new department, start offering a new service, or take on additional members to your team then these are all things you should be informing people of so that they can stay up to date and aware of everything you offer.

If you continually update your website with new, interesting content the more likely other people are likely to share it online, especially if you also share your own content on social media. Other people sharing your content provides you with more inbound links to your website which not only drives more traffic to your website, but it also helps your SEO as search engines take inbound links into consideration when deciding what content is valuable and trusted. 

With our content management system it is quick and easy for you to go into the back end of your website and add new content and edit existing content yourself in order to keep your content timely and relevant.

We hope this blog has helped you understand the importance of keeping your website content up to date and some of the different ways you can achieve this. If you would like any advice please do get in touch with us by email or call 0115 914 5839.

Tagged in: Healthcare