5 easy steps to drive traffic to your website

 

You might have the perfectly designed website, with interesting and engaging content, however, this won’t matter if you can’t get people to visit your website. A quality website design can keep customers coming back to your website, but it is unable to make people discover your website in the first place. This is why it is important to have a coordinated plan on how to drive traffic to your website. Here at Volute we aim to show you how to increase traffic to your website with these five easy steps:

Search Engine Optimisation: increase your website’s findability

It is rare for people to discover your website by typing in the exact URL of the site, the vast majority find your website via search engines. Therefore it is vital that you use common and relevant words in your online content so that you appear high up on search listings. You should be aiming to use words that people are likely to Google such as keys words associated with your business. For example, if you run a online fruit store it is better to write, “we sell apples, oranges, bananas, limes, lemons…” rather than “we sell a wide range of assorted fruits.” For more information regarding search engine optimisation check out our blog on content and SEO. Our websites are designed to be search engine friendly – allowing them to easily navigate your pages and to pick up on the key words and phrases that you use.

Update your content regularly

Content is the bread and butter of a website so it is crucial for a good online experience to have engaging, interesting and informative content. It is important to regularly update your content, as it encourages visitors to come back to your website. Furthermore, nothing disengages your audience quicker than prominently displaying old content on your website – it gives the impression that your website is dated and you don’t care about it, a poor reflection on your brand. A blog, such as this, is a great and easy way to create fresh content; simply write a few hundred words on something in your subject area that has piqued your interests. This demonstrates to your audience that you are involved and passionate about your business, and it encourages people from your social media channels to visit your website.

Viral marketing: make your content sharable

The first thing that probably comes to your mind when you think of something going ‘viral’ is most likely the ice bucket challenge, no make-up selfie or the Harlem Shake. However there is a much more obtainable form of viral marketing that will drive up the amount of visitors to your website. Viral marketing is simply ‘a marketing technique whereby information about a company’s goods or services is passed electronically from one internet user to another.’ Therefore, you should strive to include information about your company whenever possible and make these as shareable as possible. There are simple ways of doing this such as, including a link to your website in your email signature, adding social media share buttons to your website, or writing short articles for websites dedicated to user generated content such as Squidoo and including a link to your website.

Get active on Social Media

Three quarters of online adults use social networking sites, and in the key young adult demographic this rises to 90%. This gives your business a remarkable opportunity to advertise to your target audience free of charge. It allows you to reach out to prospective customers and show why your business is best for them. You should be consistently active on social media as people soon forget about dormant pages, whereas active pages tend to gain followers. It is important to bear in mind that sales are not made on social media but on your website, therefore you should try and direct traffic to your website by including links to your website in some of your posts, or if you have news, give the audience the news in brief on Facebook and include a link to the full article on your website. 

Who’s looking at what? Analyse the data

You should use web analytics services such as Google Analytics to examine how many unique visitors your website is gaining and how they are accessing the site. For example, is your blog the reason your website attracted 200 more unique visitors last week or is it to do with your higher ranking on search engine listings?  This allows you to evaluate what is working for your website and what is not, which should help you to create a targeted plan to increase traffic to your website.

If you want more professional advice on how to increase traffic to your website do not hesitate to email us at hello@volute.co.uk or give us a ring on 0115 914 5839.

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